Report: Hard Rock CEO considering buying Las Vegas Strip property

LAS VEGAS (KSNV) — The CEO of Hard Rock International says the company is considering the purchase of a Las Vegas Strip property, according to a new report.

Jim Allen told Bloomberg Radio on Monday that the Strip is "one of the possibilities" and could be a "great opportunity for our brand."

Allen said the company hasn't gone into specifics at this point, though he mentioned Planet Hollywood and Bally's, both owned by Caesars Entertainment.

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The existing Hard Rock Hotel in Las Vegas is owned by a group that includes Virgin CEO Richard Branson. It was purchased from investment group Brookfield Asset Management last year.

That property is scheduled to go dark for about eight months starting in February in order to rebrand as Virgin Hotels Las Vegas.

Several resort corridor properties have changed hands in the past few months, including MGM selling the Bellagio and Circus Circus and Caesars selling the Rio.