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    In a new record, a kg of tea sold for Rs 70,501 per kg at Guwahati Tea auction Centre

    Synopsis

    Specialty tea in Assam is commanding premium price. A kilogram of Manohari Gold Tea on Tuesday commanded Rs 50,000 per kg.

    Tea Auction
    Dinesh Bihani, Secretary Guwahati Tea Auction Buyers Association said “It is unbelievable that Maijan Golden Tips has been Sold for Rs. 70501/- creating world record for any public auction.”
    GUWAHATI: In less than 24 hours Guwahati Tea auction Centre (GTAC) witnessed another record. The Ortodox Golden Tea tips have created history by fetching the highest price Rs 70, 501 per Kilogram.

    Specialty tea in Assam is commanding premium price. A kilogram of Manohari Gold Tea on Tuesday commanded Rs 50,000 per kg.

    In a statement Assam Company India Limited stated that the oldest Tea Company in the World, incorporated by the Royal charter of the British Empire, in the year 1839, has the legacy and heritage which is unparalleled in the history of tea in the world.

    “Under the Dynamic leadership of chairman, Dr. B.R. Shetty the Company has made a paradigm shift in quality and is striving to achieve excellence and leadership in the Industry. In the first season itself after the takeover of the company after the CIRP (Corporate Insolvency Resolution Process) proceedings in the year 2018 by BRS VENTURES the company is in the path of turnaround,” the statement stated.

    The company said Maijan Ortodox Golden Tea tips have created history and a new record at Guwahati Tea Auction Centra sale No. 31. The tea produced during second flush are an Artisanal produce, this rare and specially hand crafted tea is from select clonal variety Tea plants. Rich in Aroma and Briskness Maijan Golden Tips Tea offer a unique and exotic experience. Unique liquor character of the tea comes from the original tea plants planted over a century ago.

    The company added that it is a moment of pride not only for team ACIL but also for the entire Tea fraternity. These specialty teas are being produced and offered at Auction, to highlight and showcase to the world the inherent potential of Assam Tea quality, the Rich Malty flavour of Assam CTC and Orthodox Teas unparalleled in the world.

    Sanjay Jain, Director Assam Company India Limited said “Today when the Industry is at the threshold of survival, it becomes imperative, that the Tea Industry focuses on production of Good quality teas which will entice the consumers to consume more and more cups of tea which will eventually lead to higher tea demand and increase the per capita consumption of Indian Tea from the present 750 gms per consumer (one of the lowest in the world).”

    Jain stated that in order to meet the current challenging scenario in the tea industry, making Artisanal, specialty teas and offering them on a Global Platform is one of the way forward.

    Dinesh Bihani, Secretary Guwahati Tea Auction Buyers Association said “It is unbelievable that Maijan Golden Tips has been Sold for Rs. 70501/- creating world record for any public auction.”



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