Think a Range Rover Is Too Pricey? Buy a Lincoln Aviator Instead

The new Lincoln can stand up to the Range Rover on style and substance—at a far lower price.

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Callaway X-Tour Irons

It’s one of the most talked-about debuts on tour this season. The new X-Tour Irons are now in the bags of players like Phil Mickelson, Annika Sorenstam and Charles Howell III.Forged 1020 Carbon Steel Body: The X-Tour’s advanced two-piece design features a forged 1020 carbon steel body, with a forged 1020 carbon steel face welded in 360 degree undercut channel, which enlarges the sweet spot and provides perimeter weighting previously unavailable on a performance iron.

Accessories

Tumi T3 Ducati Carry-On Duffel

The Tumi+Ducati Collection is an award winning line from Tumi that rocks out high-performance Ducati inspired design sculpted in Tumi’s exclusive, abrasion- and stain-resistant Hybrix fabric. The T3 Carry-On Duffel has easy-to-pack duffel styling in a convenient carry-on size.

Garmin-670-Featured-Image

Garmin Nuvi 680

Receive door-to-door directions while staying on top of local weather, traffic and more with nuvi 680, a sleek multi-tasking Personal Travel Assistant. Features a colorful widescreen, hands-free calling and FM transmitter, than takes it up a notch by adding dynamic content from MSN Direct.

Fragrances

Vera Wang™ Truly Pink – 24 Roses with Truly Pink Fragrance

[Mother’s Day Gift Idea] Give the ultimate expression of love with this Vera Wang™ Truly Pink floral and fragrance gift set. Selected by world-renowned designer Vera Wang, these truly pink roses beautifully complement the designer’s new limited-edition fragrance, Vera Wang™ Truly Pink.

ROM – The 4-Minute CrossTrainer©

Manufactured in California since 1990, the ROM is more a leap of faith into the studied design and manufacturing process of their engineering team. Their guarantee of a 4 minute no impact cardio, resistance and flexibility workout that’s as good as any longer workout seems far stretched.

gtop-hud.jpg
Car Accessories

HUD GPS Speed Meter

The GlobalTop Technology’s heads up display keeps your eyes on the road. It projects the current speed and heading of the car onto the windshield.

fireworks-nyc.jpg
Announcements

Gear Patrol Salute – Independence Day

Whether you spend the day watching Transformers, grilling steaks to delicious perfection or just kicking it back with a beer in one hand and a gorgeous companion in the other it’s important to realize that 231 years ago this country liberated itself from the throes of colonization. It’s also to important to know that those colonies would later go on to be states and eventually form the United States of America; spreading our brands, fast food, painfully gorgeous women, and much envied lifestyle across the world.

The Land Rover Range Rover is a luxury icon. Back in the 20th Century, it redefined Land Rover as a premium automotive brand, and redefined the SUV as a chic mode of transportation for the rich and famous. It projects an image of not just wealth, but sophistication and exclusivity. The archetypical Range Rover buyer has insightful thoughts about the wine list at any fancy restaurant, and probably would go fox hunting if it were still socially acceptable.

While “lesser” Range Rover models like the Evoque and Velar can be had for semi-reasonable prices, the iconic flagship Land Rover Range Rover is anything but cheap. The bare-bones standard-wheelbase Range Rover starts at $90,900; if you feel like getting fancy, you can option the top-tier SVAutobiography Dynamic trim north of $200,000. Even the “basic” floormats are $549.

But you can get the feelings of superiority and luxury you love in the Range Rover for much less…if you’re willing to buy domestic. Consider the new 2020 Lincoln Aviator.

Let’s begin with the appearance. Reviewers have praised the Aviator for its sleek, elegant exterior. It has a classic silhouette — classic, that is, because it vaguely reminds us of the Range Rover. It’s the same story on the inside, where the Aviator is all luxuriant leather and wood trim. Maybe it reads a little more “American luxury yacht” than “English gentlemen’s club,” but the effect is equally indulgent.

Lincoln plays up the exclusivity factor when it comes to the Aviator. There’s the “Black Label” buying and membership program, in which you don’t pick out colors for the interior, you choose a design theme. Lincoln does not give the Aviator run-of-the-mill door chimes or other notification noises that those poor sods buying Fords have to live with; the Aviator’s alert notes were curated by the Detroit Symphony Orchestra.

Callaway X-Tour Irons

It’s one of the most talked-about debuts on tour this season. The new X-Tour Irons are now in the bags of players like Phil Mickelson, Annika Sorenstam and Charles Howell III.Forged 1020 Carbon Steel Body: The X-Tour’s advanced two-piece design features a forged 1020 carbon steel body, with a forged 1020 carbon steel face welded in 360 degree undercut channel, which enlarges the sweet spot and provides perimeter weighting previously unavailable on a performance iron.

Accessories

Tumi T3 Ducati Carry-On Duffel

The Tumi+Ducati Collection is an award winning line from Tumi that rocks out high-performance Ducati inspired design sculpted in Tumi’s exclusive, abrasion- and stain-resistant Hybrix fabric. The T3 Carry-On Duffel has easy-to-pack duffel styling in a convenient carry-on size.

Garmin-670-Featured-Image

Garmin Nuvi 680

Receive door-to-door directions while staying on top of local weather, traffic and more with nuvi 680, a sleek multi-tasking Personal Travel Assistant. Features a colorful widescreen, hands-free calling and FM transmitter, than takes it up a notch by adding dynamic content from MSN Direct.

Fragrances

Vera Wang™ Truly Pink – 24 Roses with Truly Pink Fragrance

[Mother’s Day Gift Idea] Give the ultimate expression of love with this Vera Wang™ Truly Pink floral and fragrance gift set. Selected by world-renowned designer Vera Wang, these truly pink roses beautifully complement the designer’s new limited-edition fragrance, Vera Wang™ Truly Pink.

ROM – The 4-Minute CrossTrainer©

Manufactured in California since 1990, the ROM is more a leap of faith into the studied design and manufacturing process of their engineering team. Their guarantee of a 4 minute no impact cardio, resistance and flexibility workout that’s as good as any longer workout seems far stretched.

gtop-hud.jpg
Car Accessories

HUD GPS Speed Meter

The GlobalTop Technology’s heads up display keeps your eyes on the road. It projects the current speed and heading of the car onto the windshield.

fireworks-nyc.jpg
Announcements

Gear Patrol Salute – Independence Day

Whether you spend the day watching Transformers, grilling steaks to delicious perfection or just kicking it back with a beer in one hand and a gorgeous companion in the other it’s important to realize that 231 years ago this country liberated itself from the throes of colonization. It’s also to important to know that those colonies would later go on to be states and eventually form the United States of America; spreading our brands, fast food, painfully gorgeous women, and much envied lifestyle across the world.

There’s also performance to consider. The Aviator’s base engine is a twin-turbo 3.0-liter V6 putting out 400 horsepower and 415 lb-ft of torque. To reach that sort of output in the Range Rover, you have to upgrade to the supercharged 5.0-liter V8. The Range Rover offers a hybrid model now? Cool. The Aviator has one too, and it puts out 494 hp and 630 lb-ft. If you’re counting, that’s 128 lb-ft more than the supercharged Range Rover SVAutobiography that costs about $100,000 more.

There’s also the small matter of build quality. Lincoln consistently gets recognized among the most reliable car brands. Land Rover vehicles, on the other hand, are almost as legendary for their maintenance costs as their luxury and off-roading prowess. So not only will you save money at purchase time, you’ll likely keep saving money over the years of ownership.

Range Rover’s branding is admittedly formidable. However, the Lincoln will give you that same timeless style and pampered feel for a little more than half the Range Rover’s price. No, buying an Aviator will not instantly turn you into Matthew McConaughey. But Range Rover ownership won’t exactly make you James Bond dashing off to Skyfall, either.

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