Brands sometimes go too hard during Pride season. Every once in a while, however, they get it right.
The year 2019 has already brought us one *actually good* example. Converse recently introduced its LGBTQ Pride sneaker line, which now includes sneakers modeled after the Transgender Pride flag.
This is the first time Converse has ever had a trans-specific sneaker.
The trans-specific sneakers currently retail for $80. Customers can also customize their own rainbow Pride shoes and add Trans Pride flair.
Regardless of how you feel about corporate participation during gay Pride, this is a huge symbolic step forward. Advocates for the trans community have long complained that gay and lesbian people dominate the LGBTQ movement.
Recognizing the trans community as a separate -- though equally sneaker-worthy community -- is emblematic of a larger cultural shift.
Trans people are clearly moving into the public spotlight, and they can show that (if Converse is their thing) on their feet.
Twitter was largely enthusiastic about the move.
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This Twitter user perhaps said it best.
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Happy incredibly early Pride, everyone!
Topics LGBTQ
