Busch beer drinkers get $1 back for every inch of snow in seven Midwest cities with Snow Day promotion

Winter just got a little more bearable for Midwesterners.

As part of its Snow Day promotion, Busch Beer is taking a little of the pain out of snow removal by dropping the price of its beer by $1 for every inch of snow that falls in seven selected cities through March 21, the Anheuser-Busch brand said in a news release.

The chosen chilly cities include Des Moines, Iowa; Grand Rapids, Michigan; Minneapolis; Fargo, North Dakota; Omaha; Buffalo, New York; and Green Bay, Wisconsin. 

The promotion is open to residents of states where the promotion is being run who are 21 and older.

Here’s how it works: For each inch of snow that falls in a particular city, everyone 21 and older in that state is eligible to receive $1 off select Busch products via a rebate. Interactive billboards in each city keep track of snow amounts or consumers can go to www.busch.com/snowday to find out how much the eligible rebate is in their state. 

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So far, more than 3 inches of snow has fallen in Des Moines, giving Iowa residents $3 off their beer. The city trails only New York, which has a cumulative recorded snowfall of close to 5 inches, the website noted Thursday.

To get their beer money back, residents of the eligible states can submit their receipts and ZIP codes at the Snow Day website. Residents are limited to one submission per person and can receive up to $30. 

“We know some of our biggest fans are going to experience a lot of snow this winter, which can make things a little rough,” Daniel Blake, senior director of marketing at Anheuser-Busch, said in the release. “There’s not much worse than a snowstorm hitting and your stock of Busch being low, so this is a fun way to make our fans’ lives a little easier this season in those snowy cities.”

The offer includes purchases of 18-, 24-, or 30-packs of Busch, Busch Light, 18-packs of Busch Ice and 12-packs of nonalcoholic Busch. Rebates will be sent to residents' emails after March 21, the release states.

Contributing: Kendra Meinert, Green Bay Press-Gazette