University of Texas Athletics

ATLANTA, Ga (August 10, 2020) – In preparation for the 16th Annual College Colors Day on Friday, Sept. 4, Texas A&M and the University of Texas are reviving the Lone Star Showdown rivalry to encourage fans to support local Feeding America® member foodbanks through a partnership with Wells Fargo that helps provide meal with each purchase of new fan gear.

The 16th annual College Colors Day, which was created by CLC, the exclusive licensing partner for both universities, is a national holiday that provides Texas A&M and Texas fans across the country the opportunity to showcase their passion and school spirit by showing off their pride on social media using #CollegeColorsDay.

This year, Texas A&M and Texas are teaming up with Wells Fargo to drive awareness on the issue of hunger in America and to help those in need in the Austin and College Station areas. For every purchase of officially licensed Texas A&M or Texas merchandise at the respective team stores on Fanatics.com from August 10 – September 4, Wells Fargo will donate 100 meals* to the Central Texas Food Bank in Austin for Texas or the Brazos Valley Food Bank in Bryan for Texas A&M. Both organizations are Feeding America member food banks. 

To encourage fans to rally for College Colors Day and to support the food banks, both schools are leveraging the storied rivalry and the highly competitive Lone Star Showdown. The Lone Star Showdown was the traditional rivalry between Texas A&M and Texas for all varsity men's and women's athletics competitions that recognized an annual winner based on victories in sports throughout the year. That official showdown was last held in the 2011-12 academic year.

"College Colors Day has been a tradition long supported by Texas A&M fans," said Shane Hinckley, vice president of brand development, Texas A&M. "This year's celebration is impactful because it feeds our community directly whenever our fans make qualifying purchases of Texas A&M gear. I am confident Aggies will embrace the Lone Star Showdown rivalry vs UT and bring home the victory to Aggieland while supporting those in the community who are most in need during these difficult times." 

This year's College Colors Day theme, "United We Fan," emphasizes the power of togetherness that shared college fandom delivers even though fans might be physically apart. 

"Our community of Longhorn fans is stronger now than ever, and we look forward to seeing that pride in the coming weeks leading up to this year's College Colors Day, no matter how different it may be," said Drew Martin, executive senior associate athletic director for external affairs, University of Texas. "We know Texas fans rise to the challenge, and we encourage them to unite to win this Lone Star Showdown by showing our Longhorn spirit as we help feed those in need in the Austin community."

Fans are encouraged to follow social media accounts for Texas A&M and Texas to see messages about the College Colors Day Wells Fargo program with a link to make qualifying purchases during the campaign.  

"Wells Fargo has a strong history of supporting the local communities we serve, and we are excited to bring together the passion of Texas and Texas A&M fans and the outreach of Feeding America to deliver much-needed meals to the communities these great universities serve," said Pamela Batalis, vice president of sponsorships & brand engagement, Wells Fargo Marketing. 

Nothing unites fans like the pride and passion they have for their college, and College Colors Day puts that passion on full display on September 4.

* From 8/10/20 to 9/4/20 for every College Colors Day purchase, Wells Fargo will donate the monetary equivalent of 100 meals to Feeding America®. Wells Fargo guarantees a minimum donation of 10,000 meals (monetary equivalent of $1,000) and a maximum of 2 million meals (monetary equivalent of $200,000). $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.