Ice cream acquisition does have a softer ring to it than most business takeovers.
This month, Frozen Matter assumed operations over at Sweet Action. (See how it keeps sounding cuter?)
The first already has two scoop shops, in Uptown and Wash Park. The second has been a mainstay for a decade at Broadway and 1st Avenue and is also sold in various supermarkets.
Fans of Sweet Action will still have another full ice cream season to taste their favorite flavors.
Frozen Matter owners Gerry Kim and Josh Gertzen say they will keep the business running as usual through peak 2020 ice cream-eating season. They have even extended hours from noon to midnight daily.
“We want to have uniformity in the three ice cream parlors we operate at some point, but we recognize that Sweet Action has built a devoted following in its ten years of operations and we want to make sure that any changes that are made are done right,” Gertzen said in a release.
Sweet action owners Sam Kopicko and Chia Basinger moved on from their ice cream business “to focus on family and pursue other opportunities,” according to the release.
Frozen Matter operates a little uniquely in the Denver ice cream scene. In Uptown, the shop is a storefront, while a Jetsons-like speakeasy is hidden behind the door to a “freezer.”
Sweet Action, 52 Broadway, sweetactionicecream.com; Frozen Matter: 530 E. 19th Ave. and 1061 S. Gaylord St., Denver, frozenmatter.com
