Illustration of Bucky Badger waving a red Motion W flag - Badger Legacy

Introducing the Badger Legacy Campaign

A Message to Football Season Ticket Holders

By Barry Alvarez, Wisconsin Director of Athletics

Dear fellow Badgers,

Today I write to you with mixed emotions. Earlier today, the Big Ten announced the revised, conference-only schedule for the 2020 football season. If we are able to proceed with it, our season will start in about one month, on Sept. 4 at Camp Randall Stadium against Indiana.

While this seems like a step in the right direction to the return of collegiate athletics, I can’t help but feel conflicted knowing that even in the best-case scenario, our return to football will be nothing like the experience we all love.

That season opener would normally be a celebration, from the tailgating to the Fifth Quarter. Like you, I have been paying close attention to the case numbers in our community and we are preparing for the reality that it will not be appropriate for thousands of fans to gather in Camp Randall on Saturdays this fall. As such, we wanted to communicate with you to discuss options and ask for your support.

We are greatly appreciative that 85 percent of our season ticket holders made the choice to order season tickets again this year and it disappoints me that we will not be able to provide those season tickets.

As I shared in my letter two weeks ago, we are facing a critical financial crisis. Depending on what the football season looks like, we are facing revenue losses of between $60-100 million.

This revenue funds the scholarships, programs and opportunities that our 800+ student-athletes rely on to compete and develop at the highest level. Because of your support, we have separated from our peers and surrounded our athletes with first-class coaching, facilities, academic support, nutrition, sports medicine and mental health services.

We want to ensure that we continue developing student-athletes that make us proud both on and off the field and keep the world watching when we Jump Around. This is an unprecedented challenge and this is why we have launched the Badger Legacy Campaign.

Without further investment from our community, the experience we love as Badgers is at risk.

We are asking you to make a financial contribution to support our student-athletes by reinvesting your season ticket and per seat contributions into a fully tax-deductible donation for 2020. In addition to the tax benefits, donations to the Badger Legacy Campaign (Option #1) earn double Priority Points. Other benefits are listed below:

Badger Legacy Campaign - 3 options graphics

Within the next 24 hours you will receive an email asking you to choose one of the options above. We anticipate that you will have questions about the Badger Legacy Campaign, so please reach out to our staff at 608-262-1440 or visit SupportTheBadgers.org.

Together we have turned Madison into America’s Greatest College Town. Together we have painted Pasadena red. Together we have filled trophy cases and chopped down goal posts. And I know, together as Badgers, we’ll emerge from this challenge stronger than ever.

On, Wisconsin!

Barry Alvarez signature

Barry Alvarez
Wisconsin Director of Athletics