Sex toy shop plans August opening in Sardis City

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Love Stuff will be opening a location inside an old ABC store in Sardis off U.S. 431.

(William Thornton / wthornton@al.com)

A little more than week after vowing to take a fight to open an adult store in a small northeast Alabama town all the way to the Supreme Court, the owner of Kalli's Love Stuff has a business license.

Ross Winner confirmed he has received a license for the newest location of Love Stuff in Sardis City, a town of 1,700 outside Boaz in Etowah County. Winner already owns Love Stuff stores in Hoover, Oxford, Auburn, Montgomery and Dothan. Love Stuff specializes in lingerie, vibrators and other sexual devices.

Earlier this month, the town council failed to approve a business license. Winner said it was due to town council member's religious beliefs.

However, Winner's accountant applied for the license through Revenue Discovery Systems. RDS is the firm that handles Sardis City's business license application process, along with scores of other Alabama cities. The application came through the company website. Winner said it was approved June 27.

"They're gonna whine like little bitches, but I got my business license," Winner said.

Winner said the store has already begun selling some items, making about $400 in sales. He plans a grand opening Aug. 1.

"We've had a tremendous response, probably more than any other store," he said. "Usually we give out 50 T-shirts. I've ordered 150. We've hired four people from Sardis, and we've been really impressed with the quality of people who have applied."

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