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Baltimore pizza shop Joe Squared to be featured on Thrillist series ‘Really Dough?’ on June 24

  • The bar at Joe Squared's new locaiton on North Avenue.

    Barbara Haddock Taylor / Baltimore Sun

    The bar at Joe Squared's new locaiton on North Avenue.

  • The Old Bay chicken wings at Joe Squared on North...

    Barbara Haddock Taylor / Baltimore Sun

    The Old Bay chicken wings at Joe Squared on North Avenue.

  • Station North pizza place Joe Squared will appear on the...

    Barbara Haddock Taylor / Baltimore Sun

    Station North pizza place Joe Squared will appear on the Season 3 premiere of "Really Dough?" June 24 on Amazon Prime Video and Thrillist's YouTube channel.

  • The avocado risotto at Joe Squared on North Avenue.

    Barbara Haddock Taylor / Baltimore Sun

    The avocado risotto at Joe Squared on North Avenue.

  • Joe Squared's new location on North Avenue features a graphic...

    Barbara Haddock Taylor / Baltimore Sun

    Joe Squared's new location on North Avenue features a graphic wall logo.

  • Joe Squared moved to this corner spot on North Avenue...

    Barbara Haddock Taylor / Baltimore Sun

    Joe Squared moved to this corner spot on North Avenue down the street from its old location in December.

  • The barbecue pizza at Joe Squared on North Avenue.

    Barbara Haddock Taylor / Baltimore Sun

    The barbecue pizza at Joe Squared on North Avenue.

  • The dining area at Joe Squared's new location on North Avenue...

    Barbara Haddock Taylor / Baltimore Sun

    The dining area at Joe Squared's new location on North Avenue features the same color scheme and art for sale that were staples of the old location.

  • Beer taps at Joe Squared's new location on North Avenue.

    Barbara Haddock Taylor / Baltimore Sun

    Beer taps at Joe Squared's new location on North Avenue.

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Joe Squared has been praised by Zagat, The Food Network and appeared on “Diners, Drive-Ins and Dives.” Now, the Thrillist series “Really Dough?” is challenging the beloved Baltimore pizza shop to create its most outlandish pizza in its Season 3 premiere airing June 24.

“We never try to be a traditional pizza shop,” restaurant owner Joe Edwardsen said.

The non-traditional route seems to be working for the 14-year-old business. Its square-shaped pizzas are made with uncommon ingredients like sourdough and baked in a coal oven.

“Really Dough?” follows show host Scott Wiener and Lucali (a popular pizza shop in Brooklyn) owner Mark Iacono as they travel the East Coast to taste unique pizza creations and decide whether they qualify as pizza.

“We [use] a coal oven; we’re the hottest food oven in the state of Maryland,” Edwardsen said. “We’re square. We’re different in so many ways.”

Although Edwardsen, 39, had never heard of the show prior, he recalled meeting Wiener once at an Artscape event in Baltimore nearly 10 years ago.

“He’s pretty well-known in the pizza world,” he said.

For his pizza creation on the show, Edwardsen made a crab pizza with a key ingredient — raw egg yolk. As someone who frequently uses his own palette to inspire new ideas, and as a proud Baltimorean, he was pleased with the finished product.

“I’ve got weird taste,” he said. “I’ve always just made a pizza that I want to eat, which isn’t necessarily a pizza that already existed.”

The Joe Squared episode premieres at 11 a.m. June 24 on Amazon Prime Video and Thrillist’s YouTube channel. Subsequent episodes will feature shops like Philadelphia’s Pizza Brain and Iacono’s Lucali in Brooklyn.