Date Night
Hunger Games Ride Anchors Edgy, New Adult Theme Park in China
- Lionsgate World is aimed at Chinese date night crowd
- Guests can flee murderous wasps, and then have a drink
A rendering of the main atrium at Lionsgate Entertainment World.
Source: Lionsgate
The Hunger Games has sold over 100 million books and nearly $3 billion in movie tickets, but the tale of children fighting to the death in a dystopian world doesn’t immediately lend itself to kid-friendly theme-park attractions.
That’s why the developer of Lionsgate Entertainment World, Hong Kong real estate giant Lai Sun Group, is targeting a different audience. The project, opening on July 31 in Hengqin, China, may be the world’s first PG-13 theme park. It’s aimed at 16- to 30-year-old Chinese consumers, who often go out in groups, even when courting.