Bikers in bow ties and tweeds roared into Newcastle and livened up a quiet Sunday morning in their bid to make a big noise for charity.
More than 180 motorbike riders laid on an eye-catching display as part of The Distinguished Gentleman’s Ride - a worldwide event held each year to raise awareness about men's health.
And the fact they were sporting mustaches gave away the fact that the official charity partner they were supporting was The Movember Foundation.
Already those signed up to the event had made it a roaring success by raising more than £6,000 and the hope was that many of the day's spectators would add to the coffers too.
Dressed to impress, the bike-riders gathered first at Triumph Newcastle in Scotswood Road on bikes that also caught the attention of passers-by: many of them vintage and classic-style machines.
They then make their stately way from Newcastle to the coast on their mission to raise more money and awareness for both prostate cancer and men's mental health.
Lots of customers of Triumph Newcastle itself took part and an event spokeswoman said ahead of the start: "There are already 188 riders in Newcastle signed up, who have raised over £6,063, so it's sure to be a spectacle."
And she wasn't disappointed as the procession certainly stood out as, after making a first stop en route at Gosforth Racecourse, it travelled on to the coast, reaching St Mary's Lighthouse in Whitley Bay just after noon.
The return ride bringing them back to the city centre ended at Malmaison hotel on Newcastle Quayside where they enjoyed much-needed teas and coffees.
The Distinguished Gentleman’s Ride, which always sees riders dress up in their finest attire, takes place in more than 650 cities across 95 countries with a global focus on highlighting men's health and the issue of nearly 1m males each year losing their lives to suicide and prostate cancer.
