Walking on sunshine! New York brand unveils amazing COLOR-CHANGING Converse sneakers that transform from white to rainbow when they are exposed to sunlight
- Limited edition UV light-activated Converse will debut July 20
- Special release is in collaboration with clothing e-tailer Chinatown Market
- Low top styles will cost $95 while high tops are $100
- Project is in conjunction with ComplexCon Chicago festival
- Eagerly anticipated release can also be shopped in limited quantities online
You've heard of Converse All Stars, but these fashion-forward pair look like they're from another galaxy altogether.
US-based retailer Chinatown Market has collaborated with classic footwear brand Converse on a light-activated pair of shoes.
The new limited-edition release involves a white pairs of high and low-top Converse that will change color when they react with the sun, thanks to impressive UV light-activated fabric technology.
Colorful: Light-activated Converse Chuck 70s will be released in collaboration with Chinatown Market
The special edition has been announced to line up with the upcoming ComplexCon Chicago, an event that highlights the latest in pop culture, music, style and innovation.
The collaboration between Converse and streetwear-inspired outfitter Chinatown Market is just one of the footwear brand's several new releases.
According to Sneaker News, the UV light-activated Chuck 70 will turn to shades of green, pink, orange, blue and purple when exposed to sunlight.
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In action: Thanks to UV light-activated fabric, the white Converse will transform when they hit the sun
As if by magic: A video of the shows shows them changing from white to rainbow when they are taken outside and exposed to sunlight
The highly sought-after styles, which cost $95 for the low top version and $100 for the high top ones, will debut at the aforementioned event on July 20 and 21.
Eager 'sneaker heads' will also be able to snap them up on Chinatown Market's website.
In an Instagram post, Chinatown Market teased that a 'very limited quantity' would be available to shop via their website on Friday July 19 at 9.01pm PST.
The limited edition shoes will then be sold on Converse.com and at selected Foot Lockers in early August.
Sneaker artist Joahua Vides is also working on a custom pair of Chuck 70 shoes. According to Sole Collector, Vides' pair will feature interchangeable velcro panels in various colors.
Speaking about the project, Chinatown Market's founder/lead designer Mike Cherman told Footwear News that creating a UV style in collaboration with Converse was 'really fun'.
Hyped: Chinatown Market revealed a 'very limited quantity' will be available online on July 19
'Every project we do, we’re just trying to make sure it’s unique and tells its own story. This UV one is really fun for us, because UV has been so powerful for our own brand in things that we design from t-shirts and other apparel,' Cherman said.
Cherman's Chinatown Market previously found itself in the spotlight when basketball legend LeBron James wore a custom pair of smiley-face adorned Chuck 70s that had been created by the brand.
Cherman added that as a 'customization-crazy person', working with a 110-year-old brand like Converse has been a dream.
'I love shoes like this because I can do whatever I want to them and have so much fun with them. That truly is the core of why it’s so fun to work with Converse. We have this shoe that you can do anything with. It’s made of cotton canvas, one of the most malleable materials in the game, and it’s great to be able to play with that.'
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