Kemin Industries, a large Des Moines employer, aims to reach 80% of the world's population by 2042

Kemin Industries, a large Des Moines employer, says it wants to reach 80% of the world's people, pets and livestock with its nutritional supplements and other products by 2042.

The new goal was announced Sunday, along with the unveiling of a new logo.

The family-owned company employs about 700 people in Des Moines and 2,800 workers globally. The business, located in the city for nearly 60 years, wrapped up a five-year $125.5 million expansion of its headquarters in 2017. 

For Kemin to reach its new goal, the company will need to reach about 8 billion people by 2042, when the company expects the world population grow to 10 billion.

"From sunrise to sunset, a person may have eggs for breakfast, feed their pet, wear jeans, take a supplement and purchase bakery items or meat at the market — all opportunities that include Kemin ingredients," the company said in a statement.

MORE: Kemin's emerging millennial leaders are helping the company diversify

Kemin said its previous goal was to reach 3.8 billion lives — more than half the world’s population — every day through its products and services. "This vision was set in 1998, with a target goal of 2019. Kemin achieved the milestone two years early," the company said.

“When we created our previous vision 20 years ago, it was ambitious and encompassed all aspects of our business. Since then, Kemin has grown tenfold, and now the impact we can create is even greater,” said Chris Nelson, Kemin's CEO, in a statement. 

Established in 1961 by R.W. and Mary Nelson, Kemin’s primary focus was to develop agricultural products. Today, Kemin has expanded into the human and animal health and nutrition, aquaculture, pet food, nutraceutical, food technologies, crop technologies and textile industries.