FirstCry.com, Asia’s largest online baby and kids store, Wednesday announced the launch of its first store outlet in Rawalpora here.
According to a company statement, the franchisee store isvery strategically situated in Rawalpora, with an area of around 1800 sqft. It has an inventory of over 200 brands across 10 categories carefullydisplayed for consumers to see.
Talking about the franchisee, owner Daaiq said, “InSrinagar, parents don’t find good variety of baby products easily. With ourFirstCry store, strategically located at Rawalpora, parents can have access tothe widest range of baby and kids products. FirstCry is a great partner as theyvalue parents’ myriad needs and always strive to fulfil them. FirstCry.comdrives an integrated marketing strategy between online, mobile and offlinestores which is very helpful for us as a franchisee.”
“Even though India has the largest number of children in theworld, the industry is largely unorganised. Parents across the country stilldon’t find it convenient to shop for their little ones and don’t have enoughaccess to stores and outlets that specialise in baby care products,” thestatement reads.