HATTIESBURG

Sweet victory: Hattiesburg bakery wins national recognition

Do you know where to go when that yearning for something sweet hits? How about the Hattiesburg bakery voted sweetest in the state?

Ellen Ciurczak
Hattiesburg American

It seems like just about everybody likes sweet things — whether it be the reserved taste of a peppermint or the bold flavor of fudge.

Now there's one company in Hattiesburg where you may find the sweetest things of all.

Smallcakes Hattiesburg has been named "Sweetest Cake/Cupcake Bakery" in Mississippi by Dawn Foods in its annual Sweetest Bakery in America contest.

The cupcake bakery has been part of the Hattiesburg community since July 2018 and is owned by Susie and Stan Patrick. 

"We were jumping around for joy and all excited," said Susie Patrick, when the shop learned the news Friday on national Chocolate Cupcake Day.

"We feel good," she said. "Of course, we think we're the best.

"Our customers had to vote and we have the greatest customers here in Hattiesburg."

Smallcakes is known for its 12 signature flavors of gourmet cupcakes: chocoholic, chocolate cream, cookies-n-cream, lemon drop, peanut butter cup, pink chocolate, pink vanilla, red velvet, birthday cake, carrot cake, vanilla-n-chocolate and strawberry.

There is also one specialty flavor each day — more than 300 flavors available altogether.

Story continues after photo gallery.

"The entire Dawn Foods family wants to extend a big congratulations to all bakeries that participated in our third annual Sweetest Bakery in America contest," said Dave Rhoades, North America vice president of marketing in a statement.

Smallcakes won social and digital creative assets from Dawn Foods, an award plaque and a mini-workshop webinar with a Dawn pastry chef.

West Point, Columbus stores customer faves, too

This is the third year of competition. Dawn Foods invited bakery customers to cast their votes from July 1 to Sept. 30 online and via text. Prizes were awarded to doughnut shops, cake/cupcake shops and full-line bakeries.

The company received more than 1.4 million votes in the contest and gave out a national award and state awards with more than 1,200 bakeries participating.

Hoover's Bakery — a doughnut shop in West Point — also won, as did Southern Flour Bakery — a full-line bakery in Columbus.

The Sweetest Bakery in America was Sweet Crunch Bakeshop in New Hampshire — which operates out of a food truck.

A voice like a star:Purvis High senior croons to first place in Elvis contest

Short takes the prize:Music teacher's tweet wins $25,000 in HP technology for Collins Elementary School

If you go

  • Smallcakes Hattiesburg
  • Hours: 11 a.m.-6 p.m., Monday-Friday, 11 a.m.-3 p.m., Saturday, closed Sunday
  • Location: 6555 US 98, Suite 19B

Contact Ellen Ciurczak at eciurczak@gannett.com. Follow @educellen on Twitter.