Police are growing increasingly concerned for a Bromyard man who went missing this morning (May 29) at 7am.

Chris West, 44, was last seen leaving his home address in Bromyard in a Blue Honda Jazz registration VE53 WJL.

West Mercia Police described him as white, 6ft 5ins with a shaven head, grey/black goatee beard and was wearing a red t-shirt, blue shorts and bright blue trainers. Chris has a full tattoo sleeve that covers the whole of his left arm.

Anyone with information on Chris' whereabouts is urged to contact 101 immediately.