Forty One Madison Preps for Market with New Showrooms, Displays

Allison Zisko //Editor in Chief//October 15, 2019

Forty One Madison Preps for Market with New Showrooms, Displays

Eleven75 Home and Costa Nova are among the newcomers

Allison Zisko //Editor in Chief//October 15, 2019

NEW YORK—Forty One Madison is readying for the New York Tabletop Market later this month by welcoming new brands to its roster and partnering with in-house brands to create unique lobby displays.

The show will take place Tuesday, Oct. 29 through Friday, Nov. 1.

Eleven75 Home is moving onto the 10th floor into an 1,800 square-foot space to formally debut the brand’s selection of serve ware and dinnerware.

Portuguese tableware brands Costa Nova and Casafina are new to the 22nd floor. They will display collections from both brands with an emphasis on the hospitality industry, including Costa Nova’s latest hospitality collections, Notos and Roda.

Forty One Madison veteran showroom Daum-Haviland is expanding and relocating to a new 2,352 square-foot showroom on the sixth floor.

As previously reported, Blue Pheasant is opening on the eighth floor where it will feature new dinnerware, glassware, flatware, barware and other accessories; frames from sister brand Pigeon & Poodle; and Thucassi candles and scent diffusers.

“We’re excited to welcome Blue Pheasant, Eleven75 Home, Costa Nova and Casafina to our growing roster of tabletop brands at this year’s fall New York Tabletop Market. Each brand brings a unique vision to the building and we know our visitors will be inspired by what they have to offer,” Kristi Forbes, Forty One Madison director and senior vice president, said.

For this market’s lobby displays, Forty One Madison is setting the scene with a series of celebratory vignettes—garden party, formal dinner party and cocktail party—with tapestries sponsored by Kravet. The displays will incorporate Forty One Madison’s brands to bring the spirit of celebration to life.

Guests will also be able to enjoy a complimentary coffee bar Tuesday through Thursday in the Buyer’s Lounge from 9 a.m.-3 p.m.

On the social media front, Forty One Madison is continuing its Tastemaker Takeover program, with notable industry influencers signing on to the @41Madison Instagram to snap and share photos of their favorite finds and trends seen at market. Followers can track Instagram takeovers from Jon Sherman, owner of Flavor Paper, Cooper Boone, founder of Foundry42, and Andrew Kline, design director at Workshop/APD.