FARGO — Walk down 12th Street North between NP Avenue and First Avenue North in downtown Fargo on Thursday night, June 13, and you’ll find yourself in some kind of mismatched flashback.
There might be suits and hats from the 1930s, classic dresses and aprons from the ’50s, potentially a leisure suit from the ’70s and even video games from the ’80s or early ’90s.
It’s not a museum display or the set of a generation-spanning film, but rather one of the largest gatherings of classic clothing collectors.
The first Fargo Vintage Market will close down the street to the east of Wild Terra and turn it over to about 25 vendors to show their enduring designer duds.
“I am excited to have a whole street filled with vintage men’s and women’s clothes and to see the community come out to have a good time with us,” says organizer Breezee Hennings, co-owner of Wild Terra. “We are going to have a tie-dying station, live music, yard games and a photo booth that will have crazy vintage clothes. Lucy (Jacobson, owner of Revolver ) is bringing a bubble machine so it is going to be a fun day.”
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While fashion through the years is the focal point of the event, organizers aren’t losing sight of making it a family affair. The event will also include live music, activities, food trucks and more.
Vendors will be local, from the Twin Cities and from as far away as Nebraska.
Jacobson, who only has to travel six blocks from her own vintage store downtown, is still just as pumped about the event.
“I’m just excited to see what everyone else has,” Jacobson says.
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In addition to vendors’ booths, there will also be stations to help you repurpose old clothes.
“They’ll show you how to make a whole new outfit,” Jacobson says.
She says there is a revived passion about classic fashion.
“It’s a growing interest. I’ve seen way more value in vintage items,” she says, adding that environmental concerns about wanting to upcycle material has been a factor.
Another vendor at the event, Courtney Schur, just opened her brick-and-mortar store, Carmine & Hayworth Vintage , in the deLendrecie's building in downtown Fargo. Her focus had been on theatrical costumes and burlesque outfits that she’s been renting out for photo shoots, but she’s taken a broader approach and started showing more variety in vintage attire, particularly looking for plus-size options.
Vintage isn’t just old, Schur and Jacobson say, explaining that the term implies something 25 years or older.
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“Velour track suits. That’s not vintage, that’s 2000,” Jacobson says. “I see a lot of people wanting 1990s stuff and I think, ‘I wore that stuff.’”
Still, items from the early ’90s, like classic video games, fit the definition and will find a spot at Jacobson’s booth.
Pointing to a revived interest in ’90s fashion, Schur points to the resurrection of Delia's, the popular ’90s teenage clothing catalog vendor, as an online-only store.
While she’s always looking for men’s vintage clothing, Jacobson plans on being more of a seller than a buyer at the event.
“I’ve been trying to keep my collecting under control,” she says.
“Oooohhh,” Schur sighs. “Teach me your ways.”
“I am going to let the community do the shopping first, and if there is anything left I might pick up a few treasures,” Hennings adds.
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If you go
What: Fargo Vintage Market
When: 3 to 10 p.m. Thursday, June 13
Where: Wild Terra Cider, 6 12th St. N., Fargo
Info: This event is free and open to the public