A Cardiff-based company is to take a role in supporting a £110m UK Government artificial intelligence (AI) programme, as part of a new industrial strategy.
Amplyfi is one of a number of companies to take part alongside BAE Systems, McKinsey’s Quantum Black and Google-backed Deepmind.
Chris Ganje, chief executive and co-founder, said: "Amplyfi is proud to be involved in the launch of the AI Masters programme. In the UK, we are at a critical point in the development of tech skills and talent, with artificial intelligence one of the key areas of expertise where we can lead the world.
"Amplyfi is a case in point – we’ve experienced huge success in the last year, growing our global customer base and increasing our workforce by a third.
"We’re excited to play a core role in developing the programme further over the coming years, both by offering advice and insight into how the AI industry is evolving, and providing places to participants in the programme so that we can develop the very best talent.
"As the only independent start-up involved, it is important to add our expertise and guidance to the development of the programme. All tech businesses need to take some responsibility in nurturing talent – and this is a demonstration of just one of the many significant contributions we’re making to furthering our industry."
Digital secretary Jeremy Wright added: "The UK is not only the birthplace to the father of artificial intelligence, Alan Turing, but we are leading the way on work to ensure AI innovation has ethics at its core.
"We want to keep up this momentum and cement our reputation as pioneers in AI. Working with world class academic institutions and industry we will be able to train the next generation of top-tier AI talent and maintain the UK’s reputation as a trailblazer in emerging technologies."