The hot weather has tempted many people outdoors, but now lockdown has eased, there are concerns that some are making lengthy trips to beaches instead of staying local.
And while thousands of Leicestershire people flock to Skegness each year, the boss of the local council has urged people to stay away for the time being.
East Lindsey District Council has stressed that the coast is 'closed' and that people should not visit during the coronavirus pandemic as "the time is not right".
The council's assistant chief executive, James Gilbert, told LeicestershireLive: "Our message is a clear one - please don't come.
"We recognise and appreciate the importance people from Leicestershire play on the coast, but now is not the right time to visit."
The Government has announced that people are now allowed to travel anywhere they want to in England, as long as they maintain social distancing and do not mix with more than one person from another household.
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But Mr Gilbert said: "They are not breaking the law by coming, but we don't need the population swelling and people coming to the coast from areas where coronavirus is more prominent.
"This is about maintaining the safety of our residents.
"Attractions are closed, toilets are closed and right now isn't the right time".
He has also given warnings to other counties, including Nottinghamshire and Derbyshire, not to travel to the Lincolnshire coast.
Mr Gilbert's warning comes after Skegness beach and surrounding areas on the coast were busy yesterday with families wanting to escape the confines of their home to bask in the sun on the hottest day of the year so far.
"We really look forward to welcoming people back to the coast when we can," added Mr Gilbert.
"But at this point in time not even toilets or car parks are open. We are sending a really strong message."
People in the town said they were worried about the influx, as people took the opportunity to get ice cream and chips, while playing ball games and sunbathing on the beach. Others brought picnics.
Some car parks had reopened yesterday – some of them free of charge – and so had fish and chip shops, ice cream and refreshments stalls and the town’s KFC, which had a large queue at its drive-through.
The toilets near the seafront are still mostly closed, but there was a large queue for the disabled toilet, which was open.
East Midlands Railway (EMR) is also urging passengers not to travel to Skegness or other Lincolnshire destinations at the weekend to help protect local communities.
EMR will be enforcing social distancing on trains to and from Skegness. This will reduce capacity by approximately 80 per cent and as such, passengers who still choose to travel will be required to queue in the station and could face a wait of several hours to board a train.
There will be no additional trains or bus services provided.
Neil Grabham, customer services director at East Midlands Railway, said: "We are very proud to serve Skegness and the wider tourism industry in Lincolnshire and during normal times we would do all we can to help encourage travel and support our local communities.
"Unfortunately, these are far from normal times and we have to take appropriate measures.
"We are helping to support our local partners to reflect their very clear message to potential visitors - now is not the time to visit. So please, stay away and protect the local communities of Skegness and Lincolnshire."
