Lidl is opening its new Hinckley store today after moving across town to Coventry Road.
The store is the first of two budget retailers to open in the town this month, with Aldi in New Buildings opening a week today.
The new store will create 20 jobs, with existing staff moving across from the Hawley Road site.
The ribbon cutting ceremony is at 8am, with customers being offered a selection of exclusive deals and offers.
We are at today's opening. Updates are below.
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'We are still recruiting'
Sales assistant Kelly Pinchess, 31, from Earl Shilton, has worked for Lidl for four years. She was on duty at 7am this morning helping move the final bits over from the Hawley Road store. She said: “Half the team have been at the old store moving things over and half have been here. For some staff, it’s their first time with us. We are still recruiting.”
'This is going to be superb'
Paul Gardner, from Hinckley District Past and Present, said: “Thursday is always the day we do our local shop. I think this is going to be superb. I think it’s great that both Aldi and Lidl are opening new stores in the town.”
'He eats a lot of food!'
Jenny Tidball, 27, lives on a new estate near the store. She popped in with her son, Noah, to pick up some bits for tea and stock up on fruit. Noah picked up one of the cookies on the way in.
The mum-of-one, who has another baby on the way, said: “With a growing family, you have to shop where it’s the most value - and he does eat a lot of food.”
Free nibbles for all
Customers are being offered free nibbles as they browse the store - and they are “flying out”, staff say.
'It's completely different'
The first customers at the new store include David Smith, 62, from Earl Shilton, who was a regular shopper at the Hawley Road branch.
He said: “It’s completely different, set out differently. I’m working through my normal list of things I would buy.”
That was quick!
These speedy shoppers should apply for Supermarket Sweep - they’re going through the tills already.
'Biggest queue I've seen'
Town crier Ken Knowles has opened three Lidl stores, in Lichfield, Stratford and now in Hinckley. He said this is the biggest queue he’s seen to get in at an opening.
Eager shoppers pile in!
Shoppers keen to have a look at the new store and snap up some of its discount wares enter.
The ribbon is cut!
The ribbon is cut at the new store, as a large crowd of shoppers watches.
'I used to go to the old store'
Chloe Daniel, 27, from Hinckley is waiting to go in. She said: “I’m just here to look around really. I used to go to the Hawley Road store and I liked it there.”
Shoppers are gathering
Shoppers are gathering at the store ahead of the opening at 8am.
