Retailer B&M has announced it is set to open a brand new store on Lichfield’s Imperial Retail Park.

The doors are due to open on the Eastern Avenue store for the first time at 9am on Thursday July 18 creating 50 new jobs for local people.

B&M says customers can expect to find a wide variety of branded products including toys, food and drink, pet range, health and beauty and homewares as well as an extensive DIY, decorating and furniture range.

The Liverpool-based company says its existing store in Lichfield’s Market Street will remain open.

A spokesperson from B&M said: “We’re feeling really positive about the creation of more jobs for local people and we hope customers are going to be delighted with their new store.

“We are all really excited to get the doors open and welcome our new customers through the door in a few weeks.”