Mount Angel Meat Company gives Lil Nas X's 'Old Town Road' music video meat remix

Rapper Lil Nas X's "Old Town Road" is the song of the summer. Playing hourly on country, hip-hop and pop radio stations alike, its easy to understand how the song became stuck in Glenn Titus' head.

The Mount Angel resident began to riff on new lyrics for the song inspired by his work at the family business. Titus is the general manager at Mount Angel Meat Company.

He soon had the chorus and the first verse, and by the end of the day he had finished the song entirely.

"I just rolled with it and kept writing," Titus said.

With the help of some friends and approval of his stepfather Eric Fietz, who owns the butcher shop, Titus has now released a meaty music video of their parody called "Bull Run Road."

Maurice Haywood recorded and produced the song for him. A friend since high school, Jared Englund shot and edited the video. 

In Titus' version the line "ride 'til I can't no more" becomes "buy some steak and chorizo" and the video features sequences shot in the shop's walk-in refrigerator and fabrication space. Titus shot much of the footage on his phone during regular weekday operations. 

"Bull Run Road" celebrates the business, which first opened in 1908 and which Fietz bought in 2000. A second generation butcher, Fietz learned the trade from his stepfather, Joe Blain butcher on a navy ship during World War II. Titus represents the third generation and he has learned butchery from Fietz and other longstanding staff. 

The USDA-certified shop sells beef, pork, lamb, and goat, often working with meat from animals raised on nearby farms. During hunting season they also process deer, elk and the occasional moose.  

The long-established business has found a contemporary niche, Titus said, as consumers have grown more interested in buying locally.

"This video project was fun for everybody, and made the workday a little bit more enjoyable for everyone at our shop."

"I get customers coming in saying 'what's up rockstar?' because of the video," said Titus. He assures that celebrity status hasn't gone to his head, but he said, jokingly, since the video's debut, "the meat game will never be the same." 

Emily Teel is the Food & Drink Editor at the Statesman Journal. Contact her at eteel@statesmanjournal.com, Facebook, or Twitter. See what she's cooking and where she's eating this week on Instagram: @emily_teel