A fire investigation is underway this morning after three fire engines were called to a fire at a shop on a Stoke-on-Trent high street.

Fire crews first confirmed they had been called to the blaze on the Strand in Longton at around 4.30am today (Friday December 7).

Crews from Longton and Hanley attended, with The Strand closed and motorists asked to avoid the area while the fire was dealt with.

By 5.15am Staffordshire Fire and Rescue Service said they were making good progress and had used two 'breathing apparatus' and one hose reel jet to tackle the fire.

At 5.50am this morning the road had reopened and the fire was out.

A Staffordshire Fire and Rescue Service spokeswoman said: "Fire appliances reduced to one, fire now extinguished and investigations in progress.

"The road has been reopened."

Firefighters dealing with the blaze on the Strand in Longton this morning

We have not got confirmation on which shop was on fire at this stage.

We'll bring you more on this story as we get it.

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End of live feed

That’s the end of the live feed on this report. We hope to bring you a further update later this morning.

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Fire out and investigation underway

A Staffordshire Fire and Rescue Service spokeswoman said: “Longton fire appliances reduced to one, fire now extinguished and investigations in progress, the road has been reopened.”

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Road reopens

The fire service have now confirmed the road has reopened.

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Longton shop fire: What we know so far

  • Three fire engines are on The Strand after being called early this morning
  • ‘Good progress’ is being made in tackling the fire
  • Motorists are being asked to avoid the area and diversions are in place
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Another photo from the scene

Firefighters dealing with the blaze on the Strand in Longton this morning
Firefighters dealing with the blaze on the Strand in Longton this morning (Image: Staffordshire Fire and Rescue Service)
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'Good progress being made'

A Staffordshire Fire and Rescue Service spokeswoman said: “Good progress being made at the fire, drivers advised to avoid The strand area as diversions are in place.”

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Fire on the Strand

Firefighters on The Strand in Longton this morning
Firefighters on The Strand in Longton this morning (Image: Staffordshire Fire and Rescue Service)
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