SHOE WON'T BELIEVE IT
CONVERSE has teamed up with an online retailer to launch a magical, UV-activated shoe.
Pairing up with US-based Chinatown Market, the trainers company is launching a shoe that changes colour when exposed to sunlight.
2
The retailer posted a video of the incredible transformation on Instagram earlier this week - and fans were mega impressed.
In the clip, the trainers transform from off-white, to rainbow-coloured in a matter of seconds as they are moved into the light.
Another clip shows the incredible change occur when placed under a UV torch, with the Converse transforming into a combination of blue, orange and pink.
Speaking to Sneaker News about the incredible technology, Chinatown Market founder and designer Mike Cherman said: "I think that's what's so fun about this project.
"It makes the shoe more than just a shoe. It's a conversation pieces, something that's unique the wearer.
"These hues change in their own way, and some colours will last longer while others will last for a shorter time period.
"It's the beauty of the shoes: how unique they are.
"It changes with you. You go to a music festival, the shoes are all bright and crazy in the sunlight, and the moment you step inside a tent, they go back to their pastel base and are different. That's what's so fun."
2
The collection launches on the Chinatown Market website this Saturday.
There are two styles available - the Chuck 70 Hi model, which you can snap up for £81 and the Chuck 70s, which retail for £77.
MOST READ IN FABULOUS
In other fashion news, we told you how a teenager saved hundreds of pounds by wearing her mum’s ‘vintage’ 90s wedding dress to her school prom.
We also revealed ASDA is selling an adorable new Lion King collection – including a cute Simba cushion for £8.
And we showed you Poundland is selling a £9 lookalike of Gucci’s £445 iconic bee trainers.
Duct tape swimwear trend hits the Miami catwalk