Cute and fluffy no longer counts in the harsh new world of canine celebrity. It is all about whether people have seen the dog in a popular television series.
A sharp increase in registrations of pedigree breeds that resemble the direwolves from Game of Thrones has been accompanied by a similar surge of enthusiasm for the corgis featured in the Netflix series The Crown.
At the same time, breeders have reported a surprise slump in demand for Old English sheepdogs, beloved for their role in television ads for Dulux paint.
The number of “Dulux” dogs registered in the UK reached an all-time low of just 98 puppies in the first three months of the year, according to the Kennel Club. They are in danger of