It’s a fine cheese but buyers think the name stinks

Waitrose said it was a family supermarket and so the name of the cheese may upset customers
Waitrose said it was a family supermarket and so the name of the cheese may upset customers
LEON NEAL/GETTY IMAGES

It is said to be one of the world’s smelliest cheeses, which is why it was named the Minger.

However, the name is sticking in the throats of buyers at Waitrose and the upmarket cheesemongers Paxton & Whitfield, whose customers include the Queen and Michelin-starred restaurants. Both companies agree that the cheese, a brie, tastes amazing but want the name to be changed.

Waitrose said: “We’re a family supermarket so we’d be concerned this name might upset some customers.”

Hero Hirsh, a manager for Paxton & Whitfield, which was established in 1797, also held talks about stocking the cheese with its maker, Rory Stone of Highland Fine Cheeses in Tain, Ross-shire, and emailed him: “We’ve just finished tasting the Minger and really liked it .